ABSTRACT
As one of the major venues for articulating and disseminating national agendas and opinion discourse, national newspapers play a critical role in promulgating ideology. Underpinned by Intertextuality and Social Actor Theory, this study explores intertextual aspects of China Daily's reporting of COVID-19 to unearth hidden ideology behind texts. The analysis reveals diversified voices from multiple actors around the globe, with China's official leaders appearing most frequently. In the portrayal of social actors, some strategies like impersonalisation, and genericisation are utilised to add impersonal authority or power to an actor's activity, actant's engagement, and increase the trustworthiness of news. These reprsentational strategies belies a transformation in Chinese media discourse with a softer approach is used in wielding ideological intentions through journalistic practices of intertextuality. Our findings help to unravel how news texts draw on, echo, and bring together multiple intertextual resources realised in the forms of discourses. The circulations, dissemination and incorporation of these intertextual relations and practices construct specific understandings of ideology consolidation and public relations within the context of China and its response to the COVID-19 pandemic. © The Author(s) 2023.